Green Mission

Plastic-free society through community action.

Clean Future

Segregate waste, plant trees, empower lives.

Empower

Elevate & Educate Women and give sustainability.

Don’t add to pollution, be part of solution

Affordable and Clean Energy

Sustainable Cities and Communities

Take urgent action to combat climate change and its impacts

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Founder’s and History

Since 2014, Working on plastic waste management

Dr. Medha Tadpatrikar and CMA Shirish Phadtare the Trustee’s of “Keshav Sita Memorial Foundation Trust” which aims at awareness and collection of non-recyclable plastic in the society. Along with this the trust is actively involved in tree plantation, oxygen concentrators donation and school redevelopment initiatives.

Vision & Mission

Working for – Women Empowerment, Training

Carry on Educational, Environmental and Charitable activities for the advancement of the nation
Creating awareness of segregation at source as well as collection of waste plastic

Lakh KG+

Total Plastic Collected

Lakh KG

CO₂ Emissions Reduced

Number of Beneficiaries

Schools

Societies

Offices with

Employees

Project Vasudha

Project Background

To improve the quality of life of the rural population, environmental sanitation needs to be improved. In rural areas, examples of solid waste include wastes from kitchens, gardens, cattle sheds, agriculture, and materials such as metal, paper, plastic, cloth, glass, and so on.

Traditionally in many villages, there was no proper waste collection, organic waste used to be given to domestic animals and there was very less dry waste. The good transportation facility to reach urban areas, educational awareness, and increase in the earning capacity of rural people has seen improvement in all facilities of rural areas.

The impact of the living standard of urban people attracts the rural people leading to generating village solid waste. Villages have become a growing market for the retail industry resulting in an increase in waste generation. At the same time, the disposal of this waste has been creating a problem for the local panchayat.

This project is to make the villages Smart, and waste management plays a big role in the scheme. Organic waste and plastic waste create problems for rural India. The waste may not be picked up, and if it is then usually it is in the mixed form, which is either dumped or burned. That creates problems for the environment and air pollution, and land pollution.

Objectives

Reduce waste / use waste as a resource - Waste is a useful resource that can be converted into energy that can be used locally.
Energy Requirement – Villages can use the energy produced by organic and plastic waste for streetlights and other equipment.
Employment creation – Local employment will be generated in the form of waste collectors, segregators, operators, and maintenance staff.
Women upliftment – The project encourages female employment as the operations are suitable for women as well.

Dr. Medha Tadpatrikar

Trustee

Dr Medha Tadpatrikar, a serial entrepreneur is a trustee working passionately to create awareness of waste plastic and segregation at source to for better waste management. She holds a PhD in branding along with diplomas in many subjects and is a Alumni of Nottingham University, UK. She has expressed her thoughts in prominent newspapers including Loksatta, Maharashtra Times and Saamana.

CMA Shirish Phadtare

Trustee

Cost accountant by education, passionate wildlife photographer and avid trekker, Shirish a Trustee is looking after collection of plastic and waste segregation at source which further leads plastic waste to Fuel.

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Our Projects

Vasudha

Awareness and Habit change was the main goal in terms of Plastic management. Over 50K people were turned into segregators at source from this project.

Tree oxygen bank

The project aims to improve soil fertility, increase forest cover and protect Biodiversity of the region. This was achieved by planting Indigenous, high survival trees to protect and conserve the environment.

Plastic in Roads

Along with Rudra, we help various organizations to build bitumen road. We have worked with companies Skoda India, Marico, Dow Chemicals to build roads.